Consumer purchase behavior rarely follows category structures, and brands often lose revenue when cross-category buying patterns remain invisible.
Consumer purchase behavior rarely follows category structures, and brands often lose revenue when cross-category buying patterns remain invisible.
A leading CPG company operating across online and offline retail channels built a scalable association analytics framework to uncover hidden product relationships, improve promotional targeting, and help marketing teams optimise spend allocation through data-backed basket intelligence.
The framework delivered a 1.2x campaign ROI increase from bundling baby and home care products, alongside a 15% reduction in overall media spending through smarter multi-category promotion planning.
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